Blog: The 2012 Macys Flower Show
It is uncommon for one store to represent a city’s spirit. But from its legendary Thanksgiving Parade to its mammoth layout, Macy’s is New York City. Each and every year this shopping institution innovates instead of resting on its familiar name’s cache. One of the main examples of Macy’s innovative store promotions is going on right now, just in time for the start of spring with the 2012 Macy’s Flower Show. And for this year’s annual outing, their crack staff is basing the theme in Central America- specifically Brasil. ‘Gardens in Paradise’ is simply a walk through feast for the eyes, featuring some of the most exotic flowers and plant life of the highly romanticized region.
LocalBozo headed over to the show on Tuesday, and it was packed to the gills with onlookers. Both tourists and locals looked on in awe over the breathtaking vision of Central America’s indigenous flowers and plant life all located outside under a tent! The Macy’s show is a far cry from a greenhouse with a couple of plants strewn about. No, this is a self contained world that literally transports you to a tropical landscape we all wish for while walking NYC streets. Unlike the annual Flower Shows of years past, much of the show was moved outdoors this year, as opposed to crowding the makeup and jewelry aisles with intricate displays. There are some gardens inside Herald Square’s splendor however- leave it to Macy’s to pull off such an impressive venture.
The highly talented production team want visitors to see the exact locals where these flowers and plants derive from. Therefore, they have built realistic recreations of mid-century mission-style villages and modern-day inner city neighborhoods to put a cherry on top of all this eye candy. Guests can snap pictures and marvel at the architecture of Oscar Niemeyer’s ‘Brasilia,’ and embrace the mosaic walkways of Roberto Burle Marx. Be sure to check out the bridge situated next to a serene waterfall. It’s a great stop and a respite from all of the Manhattan bustle, that helps to capture the essence of this bountiful region.
As you stroll through the indoor garden try to take your time. It’s important to stop and check out the vast array of plant life present in one room. Toward the end of the tour, I spotted a very familiar sight. It was a plant that appeared to be sprouting tiny pink, vibrant pineapples from its leaves. And after doing several double takes I took a peek at the sign and it was in fact a distinctive looking pineapple plant. It looked delicious. Do yourself a favor and head over to Macy’s to check out this truly brilliant example of one of the planets most stunning countries. The Macy’s Flower Show will be running until April 7, with hours daily from 10am – 9pm. And don’t forget to bring your camera. The pictures will make a fantastic phone wallpaper.
- Jay Rubin